Home Staging consists of preparing a property to make it more attractive and in this way increase the possibility of selling it or renting it in the minimum time possible, obtaining a higher profit.
The objective of this Real Estate Marketing technique is to optimize the presentation of the home for successful marketing. If truth be told, to draw the attention of the possible buyers or renters, in many cases it will be necessary to make a minimal investment. In no case are we speaking of significant remodeling or investments, but rather of creating neutral, well-lit and welcoming environments that help us obtain more commercial visits and sell or rent our home more quickly.
To do this, the experts in Home Staging speak of techniques to depersonalize your home and highlight it among the strong competition by generating a great first impression.
Of what does this process consist? It deals with presenting it in an attractive way, emphasizing its strong points and getting the visitors to feel something special when they enter in it.
How do we achieve it? Many times by simply painting, repairing small imperfections, removing some furniture to enlarge the spaces, modernizing the areas and by using certain decorative tricks we will capture the interest of our potential clients.
If the apartment is empty, Home Staging proposes creating welcoming areas with simple furniture and decorations so that the clients can perceive the harmony and demonstrate the possibilities of the different areas. In addition, if it is not possible to invest in actual furniture, the home stagers advise the use of cardboard furniture, very well done and realistic, that offer the interested person a clear idea of how to get the most out of a room.
However, one must differentiate this method from the decoration of a home, since it is something very personal and intimate. One must not forget that the purpose is to convert the home into a neutral and welcoming space in which each visitor feels comfortable and imagines living in it.
In these cases, we are speaking of small contributions (between €200 and €2,000) or more important investments, depending on the needs of each property and the expectations of each owner. Nonetheless, in all cases it deals with an investment that will accelerate the purchase/sale or renting process up to 78% and will permit substantially increasing the price, recovering in many cases up to four times what was invested.
The origin of the use of these techniques goes back more than 40 years in the United States and Canada. In the 1990s, they reached Europe, making a large impact in countries such as the United Kingdom, Sweden, Norway and France. In Spain, in 2013 the Asociación Home Staging España (AHSE) was founded and increasingly more companies offer these services that permit your house to be seen better and you can sell it earlier and at a better price.
