Barcelona, 12 December 2025 – At Alting, we’re ringing out this year reaffirming one of our core values: our commitment to people and our community. To do so, we’ve joined the ”la Caixa” Foundation charity initiative “El Árbol de tus Sueños”,(Tree of Dreams), a project that makes sure thousands of children in need get the toy they’ve been dreaming of every Christmas.
Our Deputy Directors General Carolina Marcos and Javier Marcos, joined in this initiative, demonstrating Alting’s commitment to people and our community.
An initiative that makes dreams come true
“El Árbol de tus Sueños” gives companies and individuals the chance to play Father Christmas for many boys and girls who otherwise wouldn’t have a gift this holiday season. Through this programme, each child writes a letter with their wish and the participants make it come true, a small gesture that will bring the children unforgettable joy.
At Alting, we firmly believe in the importance of childhood play; not only as entertainment, but as a tool for growth, learning and emotional well-being. So, being part of this initiative allows us to do our bit to keep the magic of Christmas alive for more children.
Our commitment: building a better future
This action is part of Alting’s corporate social responsibility strategy, which seeks to help build an environment that is more sustainable, humane and just. Beyond our business activity, we believe companies play a key role in improving society, and taking part in this project is a way to act on that commitment.
Together we can make more people smile. Let’s fill the tree with dreams come true this holiday season.
