{"id":7307,"date":"2024-07-15T08:44:39","date_gmt":"2024-07-15T06:44:39","guid":{"rendered":"https:\/\/www.alting.com\/primor-moves-into-retail-space-owned-by-alting-on-passeig-de-gracia\/"},"modified":"2026-01-23T14:31:20","modified_gmt":"2026-01-23T13:31:20","slug":"primor-moves-into-retail-space-owned-by-alting-on-passeig-de-gracia","status":"publish","type":"post","link":"https:\/\/www.alting.com\/en\/primor-moves-into-retail-space-owned-by-alting-on-passeig-de-gracia\/","title":{"rendered":"Primor moves into retail space owned by Alting Group on Passeig de Gr\u00e0cia"},"content":{"rendered":"<h3 style=\"text-align: center;\">ALTING LEASES ONE OF ITS EXCLUSIVE SPACES AT 29-31 PASSEIG DE GR\u00c0CIA TO PERFUME CHAIN PRIMOR. INTERMEDIATION WAS PROVIDED FOR THIS OPERATION BY THE ARETAIL CONSULTANCY FIRM.<\/h3>\n<p>Barcelona, July 15 2024.- <strong>Alting Group<\/strong> has leased one of its two retail spaces at\u00a0 <a href=\"https:\/\/www.alting.com\/en\/investment\/retail\/retail-spaces-at-29-31-passeig-de-gracia\/\"><strong>29-31 Passeig de Gr\u00e0cia street<\/strong><\/a> to the perfume ans cosmetics chain <strong><a href=\"https:\/\/www.primor.eu\/es_es\/quienes-somos\">Primor<\/a> <\/strong>for the next 15 years. Intermediation was provided for this operation by <a href=\"https:\/\/www.aretail.es\/\"><strong>aRetail<\/strong><\/a>, a consultancy that specializes in retail spaces for sale and rent in prime areas, helping fuel the brand\u2019s strategic expansion plan.<\/p>\n<p>The chain will begin construction to fit out the space for their activity and hopes to open its new flagship store there before the end of the year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1105838 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/08\/local-alting-passeig-de-gracia-29-31-alting-primor.jpg\" alt=\"Alting Activos - Local comercial Passeig de Gr\u00e0cia\" width=\"1024\" height=\"689\" \/><\/p>\n<p>This <strong>retail space with 900m\u00b2<\/strong> on 2 floors (ground floor with 423 m\u00b2 and basement with 477 m\u00b2) is in the heart of <strong>Passeig de Gr\u00e0cia, Barcelona\u2019s most exclusive shopping street<\/strong> and one of the most in demand in Spain.<\/p>\n<p>Primor, a company based in Malaga that specializes in distributing cosmetics and perfume products, currently has over 250 points of sale around the world, prioritizing the best locations in both Spanish cities and international expansion to Andorra, Portugal and Italy.<\/p>\n<p>They currently have 13 shops in Barcelona, including their flagship store on Portal de l\u2019\u00c0ngel. With this new opening, the company will boost its presence and visibility in Barcelona, thanks to the prime location of this new shop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1105841 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/08\/local-passeig-de-gracia-29-31-alting-primor.jpg\" alt=\"Alting Activos - Local comercial Passeig de Gr\u00e0cia\" width=\"1024\" height=\"689\" \/><\/p>\n<h3>PG 29-31 building, a unique location<\/h3>\n<p>The building, <strong><a href=\"https:\/\/www.alting.com\/en\/investment\/\">owned by the Alting Group<\/a><\/strong>, is at the heart of <strong>Passeig de Gr\u00e0cia street, on the Quadrat d\u2019Or<\/strong>. Its fa\u00e7ade is listed in the Barcelona City Council\u2019s Protected Buildings catalog and <strong>considered a one-of-a-kind piece.<\/strong><\/p>\n<p>After the building was acquired in 1998, it was refurbished and restored by Alting in 2000 and selected as a finalist for the Prix Excellence. In 2022, the Alting Project Management Department repositioned the asset, incorporating the latest technology and design, turning it into the <strong>5 star Boutique &amp; Lifestyle Flagship hotel for US group Sonder<\/strong>.<\/p>\n<p>The building also has two retail spaces on the ground floor, one leased to fashion chain <strong>Mango<\/strong> and the other just leased to Primor, which was previously occupied by US athletic footwear and apparel brand Nike.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1105835 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/08\/03-local-passeig-de-gracia-29-31-alting-primor-scaled.jpg\" alt=\"Alting Activos - Local comercial Passeig de Gr\u00e0cia\" width=\"1024\" height=\"683\" \/><\/p>\n<h3><\/h3>\n<h3>About Alting Group<\/h3>\n<p>Alting Real Estate Group is focused on acquiring, generating value and managing buildings in prime and CBD locations in Barcelona and Madrid for its portfolio of properties for lease or to eventually sell.<\/p>\n<p>With over 47 years of experience, the Alting business model is based on excellence and creating top quality prime products, treating each project as a one-of-a-kind piece to maximize its value in every aspect through asset repositioning, transformation and management actions.<\/p>\n<p>Diversification of the Group\u2019s portfolio of assets (offices, hotels and residential classes) and its business units (Investments, Developments and Real Estate Consulting) give the company long term stability.<\/p>\n<p>We constantly monitor trends and adapt our strategies to maximize the value of our investments, ensuring our properties offer the very best in quality and sustainability to meet the changing demands of our clients and the market.<\/p>\n<h3><strong>About aRetail<\/strong><\/h3>\n<p>aRetail is a consulting firm that specializes in retail properties for sale and lease under the aFinance Group. It was created 18 years ago to help expanding Spanish and international retailers, investors, asset managers, investment funds and family offices move into the most desirable areas of major cities in Spain and Europe.<\/p>\n<p>aRetail is a member of the aFinance Group, a company in the real estate sector with six business areas: aRetail, aProperties, aTemporal, aFinance, aCapital and aYachts. aRetail currently has offices in Barcelona, Madrid and Lisbon and more than 40 professionals on staff.<\/p>\n<h3><strong>About Primor<\/strong><\/h3>\n<p>Founded in 1953, Perfumer\u00edas Primor has a clear mission: to make beauty products available to everyone. True to this mission, they strive to offer the best products and brands on the market at the best prices, as well as ensuring great customer experience and tips from professionals at their shops. Over these years, they have put a lot of work and resources into creating an efficient omnichannel strategy, 360\u00ba communication, and an advanced online strategy and sales platform that puts customers and their experience ahead of all else. On top of all this, they are always searching for the best products in all price ranges to add to the Perfumer\u00edas Primor catalog, which currently has over 40,000 references. Perfumer\u00edas Primor is firmly committed to maintaining the chain\u2019s leadership on the Iberian Peninsula, as well as promoting international expansion. Perfumer\u00edas Primor currently has more than 220 points of sale in the world and continues to approach its international expansion with passion.<\/p>\n<p>For more information, contact <a href=\"mailto:comunicaci\u00f3n@alting.com\">comunicaci\u00f3n@alting.com<\/a>.<\/p>\n<p>More information on <a href=\"http:\/\/www.aretail.es\">www.aretail.es<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALTING LEASES ONE OF ITS EXCLUSIVE SPACES AT 29-31 PASSEIG DE GR\u00c0CIA TO PERFUME CHAIN PRIMOR. INTERMEDIATION WAS PROVIDED FOR [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[322,332],"tags":[360],"class_list":["post-7307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news-en","category-passeig-de-gracia-29-31-en","tag-retail-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primor moves into retail space owned by Alting on Pg de Gr\u00e0cia<\/title>\n<meta name=\"description\" content=\"Alting has leased one of its two retail spaces at 29-31 Pg de Gr\u00e0cia to the perfume and cosmetics chain Primor for the next 15 years...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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