{"id":2359,"date":"2021-02-10T08:00:43","date_gmt":"2021-02-10T07:00:43","guid":{"rendered":"https:\/\/www.alting.com\/digital-transformation-process-real-estate-sector\/"},"modified":"2026-01-23T14:48:32","modified_gmt":"2026-01-23T13:48:32","slug":"digital-transformation-process-real-estate-sector","status":"publish","type":"post","link":"https:\/\/www.alting.com\/en\/digital-transformation-process-real-estate-sector\/","title":{"rendered":"How is the digital transformation process influencing the real estate sector?"},"content":{"rendered":"<p>Barcelona, February 10 2021.- In less than one year, Covid-19 has transformed the way we live and work. And these <strong>changes in habits<\/strong> have also suddenly arrived in the <strong>real estate sector.<\/strong><\/p>\n<p>The report entitled <a href=\"https:\/\/www.pwc.es\/es\/real-estate\/tendencias-mercado-inmobiliario-europa-2021.html\">Trends in the real estate market in Europe 2021<\/a>, drawn up by PwC and the Urban Land Institute (ULI), shows a <strong>sector in the throes of transformation<\/strong>. It also reveals how <strong>the pandemic has stepped up the use of technology<\/strong> and the <strong>implementation of trends<\/strong> like remote work and the digitalization of processes.<\/p>\n<p>Experts claim that these trends were expected to develop within the next 5-10 years. But the pandemic, the lockdown and mobility restrictions have moved up their implementation earlier than expected, and they have spread exponentially during this crisis.<\/p>\n<h3>The digital transformation in the real estate sector<\/h3>\n<p>For years now there has been talk of the <strong>digitalization of the real estate market<\/strong>. But that meant the use of <strong>digital platforms<\/strong> to promote properties as a way to <strong>gain better visibility<\/strong>.<\/p>\n<p>However, in this past year, <strong>real estate technology<\/strong> has accelerated considerably, and experts claim that it will emerge stronger after the coronavirus crisis. Clients\u2019 perceptions have evolved, and they are demanding the use of <strong>tools like virtual 360\u00ba tours and digital signatures<\/strong>, which are now quite common and are \u201chere to stay\u201d.<\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-774241\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/07\/Alting-vivienda-alquiler-galvany.jpg\" alt=\"Alting - vivienda en alquiler en Galvany \" width=\"400\" height=\"300\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-774238\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/07\/Alting-vivienda-alquiler-galvany-deco-virtual.jpg\" alt=\"Alting - vivienda en alquiler en Galvany - Deco virtual\" width=\"400\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><em>Rendering of spaces<\/em><\/p>\n<h3>Digitalization in client relations<\/h3>\n<p><strong>Real estate agents\u2019 use of technology<\/strong> in their dealings with clients <strong>makes arrangements easier<\/strong> and <strong>speeds up<\/strong> some <strong>processes.<\/strong><\/p>\n<p>They include digital tools like:<\/p>\n<ul>\n<li>Professional <strong>photographs<\/strong> of properties.<\/li>\n<li><strong>Virtual tours<\/strong>, <strong>360\u00ba tours<\/strong> and <strong>professional videos<\/strong> to see the homes and offices without having to actually go there.<\/li>\n<li><strong>Renderings<\/strong> or <strong>virtual decoration<\/strong> projects to see a space\u2019s possibilities.<\/li>\n<li><strong>Online presentation<\/strong> of services.<\/li>\n<li><strong>Video tours<\/strong> of the properties online with an agent.<\/li>\n<li><strong>Online reservations<\/strong> and <strong>digital signatures<\/strong> to sign contracts via platforms that speed up the signature process.<\/li>\n<\/ul>\n<p>Many of our clients used to be wary of these <strong>remote tools<\/strong>, but with the exceptional circumstances in the past few months they have adapted to these new scenarios after seeing how efficient they are, and now they are even requesting them.<\/p>\n<p><strong>Personalized attention<\/strong> with clients face-to-face will remain extremely important. But the <strong>use of the new technologies<\/strong> enables us to <strong>optimize arrangements<\/strong> with clients and the time spent managing contacts and tours, with a positive net result for both the agency and the clients.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-774244 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/07\/Alting-vivienda-venta-sant-gervasi-tour-360.jpg\" alt=\"Alting - Vivienda en venta en Sant Gervasi - Tour 360\u00ba\" width=\"1024\" height=\"597\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.alting.com\/tours-virtuales\/Sarria-Sant-Gervasi-019280\/index.html\">See<\/a> virtual tour<\/em><\/p>\n<h3>Digitalization of agencies\u2019 internal processes<\/h3>\n<p>A <strong>digital transformation process<\/strong> has to come hand-in-hand with a change in the business culture, which should have a global vision focused on r<strong>edesigning the organization and all its processes.<\/strong><\/p>\n<p>This is a project that requires <strong>resources,<\/strong> both <strong>economic<\/strong> and <strong>time.<\/strong> However, companies have to adapt to the needs of the demand in a commercial environment that is evolving quickly.<\/p>\n<p>The solid implementation of <strong>technological advances<\/strong> will improve the <strong>efficiency of processes<\/strong> and lead to <strong>cost savings<\/strong> and<strong> increased productivity<\/strong>.<\/p>\n<p>The main measures could include:<\/p>\n<p><span style=\"text-decoration: underline;\">Internal:<\/span><\/p>\n<ul>\n<li>Document <strong>digitalization.<\/strong><\/li>\n<li>Data management and storage in the <strong>cloud.<\/strong><\/li>\n<li>Adaptation of <strong>programs.<\/strong><\/li>\n<li>Implementation of customized <strong>applications.<\/strong><\/li>\n<li>Adaptation of <strong>workflows.<\/strong><\/li>\n<li>Automation of <strong>processes.<\/strong><\/li>\n<li>Job <strong>flexibility<\/strong> with remote work.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">External:<\/span><\/p>\n<ul>\n<li>Meetings via <strong>video calls<\/strong>.<\/li>\n<li>Use of <strong>digital platforms<\/strong> to manage documents.<\/li>\n<\/ul>\n<p>With all of this, <strong>companies can boost their efficiency<\/strong> and <strong>offer new services<\/strong> as a way to stand out over their competitors. Therefore, properly implementing these processes <strong>saves time and spares mistakes<\/strong>.<\/p>\n<p>Plus, every year it entails <strong>major cost savings<\/strong> and <strong>increased overall productivity<\/strong> for the company.<\/p>\n<p>This new scenario, which has been accelerated by Covid-19, is bringing major changes, and it remains to be seen how companies adapt their business models.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, February 10 2021.- In less than one year, Covid-19 has transformed the way we live and work. And these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[321],"tags":[357,355],"class_list":["post-2359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-events-en","tag-covid-19-en","tag-trends-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital transformation process in the real estate sector<\/title>\n<meta name=\"description\" content=\"Real estate sector is in the throes of digital transformation. 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