{"id":12006,"date":"2025-12-12T13:03:55","date_gmt":"2025-12-12T12:03:55","guid":{"rendered":"https:\/\/www.alting.com\/alting-proyecto-solidario-el-arbol-de-tus-suenos-de-la-fundacion-la-caixa\/"},"modified":"2026-01-23T14:24:12","modified_gmt":"2026-01-23T13:24:12","slug":"alting-solidarity-project-el-arbol-de-tus-suenosla-caixa-foundation","status":"publish","type":"post","link":"https:\/\/www.alting.com\/en\/alting-solidarity-project-el-arbol-de-tus-suenosla-caixa-foundation\/","title":{"rendered":"Alting joins \u201dla Caixa\u201d Foundation \u201cEl \u00c1rbol de tus Sue\u00f1os\u201d charity project to ensure every child has a toy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Barcelona, December 12 2025 &#8211; At Alting, we\u2019re ringing out this year reaffirming one of our core values: our commitment to people and our community. To do so, we\u2019ve joined the \u201dla Caixa\u201d Foundation charity initiative \u201c<a href=\"https:\/\/www.caixabank.es\/particular\/servicios\/arbol-de-los-suenos.html\">El \u00c1rbol de tus Sue\u00f1os<\/a>\u201d,(Tree of Dreams), a project that makes sure thousands of children in need get the toy they\u2019ve been dreaming of every Christmas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our Deputy Directors General <a href=\"https:\/\/www.linkedin.com\/in\/carolinamarcos\/\">Carolina Marcos<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/javiermarcosb\/\">Javier Marcos<\/a>, joined in this initiative, demonstrating Alting\u2019s commitment to people and our community.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>An initiative that makes dreams come true<\/strong><\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl \u00c1rbol de tus Sue\u00f1os\u201d gives companies and individuals the chance to play Father Christmas for many boys and girls who otherwise wouldn\u2019t have a gift this holiday season. Through this programme, each child writes a letter with their wish and the participants make it come true, a small gesture that will bring the children unforgettable joy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Alting, we firmly believe in the importance of childhood play; not only as entertainment, but as a tool for growth, learning and emotional well-being. So, being part of this initiative allows us to do our bit to keep the magic of Christmas alive for more children.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our commitment: building a better future<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This action is part of Alting\u2019s corporate social responsibility strategy, which seeks to help build an environment that is more sustainable, humane and just. Beyond our business activity, we believe companies play a key role in improving society, and taking part in this project is a way to act on that commitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Together we can make more people smile.<\/strong> Let\u2019s fill the tree with dreams come true this holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, December 12 2025 &#8211; At Alting, we\u2019re ringing out this year reaffirming one of our core values: our commitment 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