{"id":10033,"date":"2025-04-10T08:00:00","date_gmt":"2025-04-10T06:00:00","guid":{"rendered":"https:\/\/www.alting.com\/?p=10033"},"modified":"2026-01-23T14:26:05","modified_gmt":"2026-01-23T13:26:05","slug":"primor-inaugurates-new-flagship-store-retail-space-passeig-gracia-owned-by-alting-group","status":"publish","type":"post","link":"https:\/\/www.alting.com\/en\/primor-inaugurates-new-flagship-store-retail-space-passeig-gracia-owned-by-alting-group\/","title":{"rendered":"Primor inaugurates new flagship store in retail space on Passeig de Gr\u00e0cia owned by Alting Group"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Barcelona, April 10 2025 &#8211; <a href=\"https:\/\/www.primor.eu\/es_es\/quienes-somos\"><strong>Primor<\/strong><\/a>, a leading perfume and cosmetics retailer, has inaugurated its new flagship store at <a href=\"https:\/\/maps.app.goo.gl\/DEhSebPDBWFR2qmQ9\">29-31<strong>Passeig de Gr\u00e0cia<\/strong><\/a>, in a highly strategic retail space owned by the <strong>Alting Group<\/strong>.<a href=\"https:\/\/www.primor.eu\/es_es\/quienes-somos\"><\/a><a href=\"https:\/\/maps.app.goo.gl\/DEhSebPDBWFR2qmQ9\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The transaction was brokered by <a href=\"https:\/\/www.aretail.es\/\"><strong>aRetail<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this opening, <strong>Primor is reinforcing its presence in Barcelona<\/strong> in one of <strong>the most strategic tourism and retail zones<\/strong>, in the heart of the golden mile, one of the city\u2019s busiest and most <strong>nationally<\/strong> and <strong>internationally<\/strong> renowned shopping areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alting Real Estate Group<\/strong> is proud that leading retail firms like Primor choose our assets for their expansion plans. This new addition will make Passeig de Gr\u00e0cia even more attractive as a benchmark shopping street and reaffirms <strong>Alting\u2019s ability to generate value in prime real estate assets<\/strong>.<\/p>\n\n\n<div\r\nclass=\"alting-media alting-media--has-full-width wp-block-alting-media\">\r\n\r\n\t<div class=\"alting-media__media\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"492\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2025\/04\/Alting-local-retail-passeig-de-gracia-29-primor.jpg\" class=\"alting-media__image\" alt=\"Alting local comercial retail Primor en Passeig de Gr\u00e0cia 29-31\" \/>\t<\/div>\r\n<\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">The premises, with 900 m\u00b2 in an early 20th century Neoclassical building from <a href=\"https:\/\/www.alting.com\/en\/investments-assets\/\">Alting&#8217;s heritage porfolio<\/a> has been fully remodeled for the Primor shop.<a href=\"https:\/\/www.alting.com\/en\/investments-assets\/\"><\/a> The building also houses a 5-star hotel operated by the international chain Sonder-Marriott and the other retail space features a Mango shop. This cements its role as a highly valuable asset capable of drawing leading brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alting Deputy Director General Carolina Marcos highlights, \u201cWe are very pleased to continue promoting operations that help fuel the vibrant retail scene in downtown Barcelona while also boosting the value of our portfolio of assets.Passeig de Gr\u00e0cia remains a key destination for national and international brands.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About Alting<\/strong> Group<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alting Real Estate Group<\/strong> is a real estate company that specializes in investment, development and management of prime real estate assets in Barcelona and Madrid. With more than 45 years of experience, Alting manages a diversified portfolio of assets that includes strategically located hotels, office buildings, residential and retail properties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ABout Primor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primor,<\/strong> a company based in Malaga that specializes in distributing cosmetics and perfume products, currently has over 250 points of sale around the world, prioritizing prime locations in Spanish cities and international expansion into Andorra, Portugal and Italy.<\/p>\n\n\n\n<br> <\/br>\n\n\n\n<p class=\"wp-block-paragraph\">Press contact:<br><strong>Communitacion Department \u2013 Alting<\/strong> <strong>Group<\/strong><br><a href=\"mailto:comunicacion@alting.com\">comunicacion@alting.com<\/a><br><a href=\"http:\/\/www.alting.com\">www.alting.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, April 10 2025 &#8211; Primor, a leading perfume and cosmetics retailer, has inaugurated its new flagship store at 29-31Passeig [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[322,332],"tags":[360],"class_list":["post-10033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news-en","category-passeig-de-gracia-29-31-en","tag-retail-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primor inaugurates flagship store on Passeig de Gr\u00e0cia in a retail space owned by Alting<\/title>\n<meta name=\"description\" content=\"Primor, the leading perfume and cosmetics retailer has iinaugurated its new flagship store at Passeig de Gr\u00e0cia 29-31, in a retail space owned by the Alting 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