{"id":9680,"date":"2025-03-19T07:00:00","date_gmt":"2025-03-19T06:00:00","guid":{"rendered":"https:\/\/www.alting.com\/?p=9680"},"modified":"2025-03-25T09:47:48","modified_gmt":"2025-03-25T08:47:48","slug":"alting-i-mercer-hoteles-uneixen-forces-per-la-transformacio-dun-edifici-emblematic-a-madrid-en-un-hotel-de-gran-luxe","status":"publish","type":"post","link":"https:\/\/www.alting.com\/ca\/alting-i-mercer-hoteles-uneixen-forces-per-la-transformacio-dun-edifici-emblematic-a-madrid-en-un-hotel-de-gran-luxe\/","title":{"rendered":"Alting i Mercer Hoteles uneixen forces per la transformaci\u00f3 d\u2019un edifici emblem\u00e0tic a Madrid en un hotel de gran luxe"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">La cadena hotelera Mercer Hoteles prepara l\u2019obertura del seu nou hotel de gran luxe per la tardor del 2025, situat al cor de Los Jer\u00f3nimos.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Madrid, 19 de mar\u00e7 del 2025 \u2013 <strong>Alting Grup Immobiliari, propiet\u00e0ria de l\u2019immoble ubicat al carrer<\/strong> <a href=\"https:\/\/maps.app.goo.gl\/mFVF4SBDcGVpEuRr8\"><strong>Ruiz de Alarc\u00f3n, 5<\/strong><\/a>, en ple cor del barri de Los Jer\u00f3nimos, i<strong> la prestigiosa cadena<\/strong> <a href=\"https:\/\/www.mercerhoteles.com\/es\"><strong>Mercer Hoteles<\/strong><\/a><strong> han assolit un acord<\/strong> per la transformaci\u00f3 d\u2019aquest actiu en un <strong>exclusiu hotel 5 estrelles Gran Luxe<\/strong>, un projecte que refor\u00e7a el posicionament de Madrid com a dest\u00ed de refer\u00e8ncia en el turisme de luxe a nivell internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amb aix\u00f2, Mercer Hoteles desembarca a Madrid de la m\u00e0 d&#8217;Alting Grup Immobiliari<\/strong> per portar a la capital una oferta diferenciadora basada en el seu know how en el luxe contemporani. La filosofia de la cadena Mercer es basa en la combinaci\u00f3 d\u2019ubicacions excepcionals, edificis hist\u00f2rics de gran valor patrimonial reformats per grans noms de l\u2019arquitectura, un interiorisme exclusiu, aix\u00ed com un servei de gran classe. Aquests pilars li han valgut nombrosos reconeixements al llarg de la seva hist\u00f2ria, com la Clau MICHELIN 2024 als seus hotels cinc estrelles gran luxe, Mercer Barcelona i Mercer Sevilla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;edifici <a href=\"https:\/\/www.alting.com\/inversiones\/hotel-de-5-estrellas-en-ruiz-de-alarcon-5\/\">propietat d&#8217;Alting<\/a> ser\u00e0 operat per Mercer Hoteles, consolidant aix\u00ed l\u2019expansi\u00f3 de la cadena hotelera a Madrid. La <strong>cerca de l\u2019operador hoteler<\/strong> va ser realitzada a nivell nacional i internacional mitjan\u00e7ant un <strong>rigor\u00f3s proc\u00e9s competitiu gestionat per JLL Hotels,<\/strong> garantint la millor selecci\u00f3 per aquest projecte d\u2019alt nivell. Per la seva part, Mercer Hoteles ha comptat amb l\u2019assessorament de <strong>RAICH&amp; VIA abogados y economistas<\/strong> en tota l\u2019operaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pedro Molina, CEO i Fundador de Mercer Hoteles<\/strong>, comenta: \u201cMercer Madrid representa un retorn als or\u00edgens respectant i posant en valor la hist\u00f2ria de l&#8217;Azucarera, com a punt de partida sobre el que oferirem l&#8217;experi\u00e8ncia Mercer de luxe discret i sense estrid\u00e8ncies, que busca la bellesa i l&#8217;excel\u00b7l\u00e8ncia. Els hotels Mercer estan concebuts per crear sensacions i contar hem fet amb els nostres hostes a Barcelona i a Sevilla i que estem desitjant oferir tamb\u00e9 a Madrid.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u><strong><u>Un edifici catalogat de gran valor hist\u00f2ric convertit en un referent d\u2019hoteleria de luxe<\/u><\/strong><\/u><\/strong><\/h2>\n\n\n\n<br> <\/br>\n\n\n<div\r\nclass=\"alting-media alting-media--has-full-width wp-block-alting-media\">\r\n\r\n\t<div class=\"alting-media__media\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1199\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2025\/03\/03-Alting-activos-Ruiz-de-Alarcon-5-hotel-5-estrellas-gl-madrid.jpg\" class=\"alting-media__image\" alt=\"Alting inversiones - Hotel Ruiz de Alarc\u00f3n 5 Madrid\" \/>\t<\/div>\r\n<\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Constru\u00eft l\u2019any 1905 com a seu de la Sociedad General Azucarera de Espa\u00f1a, l&#8217;immoble va ser dissenyat per Enrique Mar\u00eda Repull\u00e9s i Vargas, reconegut arquitecte de la Casa Reial i autor del Palau de la Borsa de Madrid. De gran valor patrimonial i catalogat amb un nivell de protecci\u00f3 1, la seva arquitectura combina l&#8217;eclecticisme madrileny amb elements neocl\u00e0ssics i neomud\u00e8jars i reflecteix la riquesa arquitect\u00f2nica de principis del segle XX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte de rehabilitaci\u00f3 i transformaci\u00f3 de Ruiz Alarc\u00f3n 5, que suposa un canvi d\u2019\u00fas d\u2019un edifici d\u2019oficines a \u00fas hoteler, est\u00e0 liderat per l\u2019\u00e0rea de <a href=\"https:\/\/www.alting.com\/ca\/promocions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>promocions d&#8217;Alting<\/strong><\/a> juntament amb l&#8217;estudi d&#8217;arquitectura de Luis Galiano, <a href=\"https:\/\/www.rccyp.com\/\"><strong>RCCyP Arquitectura<\/strong><\/a>, i del reconegut interiorista <a href=\"https:\/\/www.andreucarulla.com\/\"><strong>Andreu Carulla<\/strong><\/a>, un dels grans referents del disseny del nostre pa\u00eds garantint la conservaci\u00f3 d\u2019elements hist\u00f2rics i protegits de l\u2019edifici. La inversi\u00f3 en CAPEX ascendir\u00e0 a 10 milions d\u2019euros aproximadament, estant prevista la finalitzaci\u00f3 de les obres pel juliol del 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Carolina Marcos, subdirectora general a Alting<\/strong>, assenyala: &#8220;Aquest canvi d\u2019\u00fas, d\u2019oficines a hotel, no nom\u00e9s optimitza la rendibilitat de l\u2019actiu, sin\u00f3 que refor\u00e7a la nostra aposta per contribuir al reposicionament de Madrid com una destinaci\u00f3 tur\u00edstica de luxe a nivell global. Alting amb aquest projecte, refor\u00e7a el seu lideratge en el sector immobiliari amb iniciatives adaptades a les noves tend\u00e8ncies de mercat.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Un hotel 5* Gran Luxe amb la signatura Mercer<\/u><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mercer Hotel Madrid comptar\u00e0 amb 61 \u00e0mplies habitacions i suites. Els futurs hostes disposaran de vistes a la Bolsa de Madrid, i seran ve\u00efns de la ic\u00f2nica Plaza Cibeles, la Puerta de Alcal\u00e1 o el parc del Retiro, a m\u00e9s a m\u00e9s dels museus del Prado o el Thyssen-Bornemisza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La proposta gastron\u00f2mica de l\u2019hotel inclour\u00e0 un restaurant d\u2019alta cuina i una cocteleria d\u2019autor, tots dos accessibles al p\u00fablic en general. A m\u00e9s, l&#8217;hotel disposar\u00e0 d&#8217;un Spa, 24 hores de gimn\u00e0s, sales d&#8217;esdeveniments i un rooftop exclusiu amb piscina i vistes privilegiades al centre de Madrid.<\/p>\n\n\n<div\r\nclass=\"alting-media alting-media--has-full-width wp-block-alting-media\">\r\n\r\n\t<div class=\"alting-media__media\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2025\/03\/05-Alting-activos-Ruiz-de-Alarcon-5-hotel-5-estrellas-gl-madrid.jpg\" class=\"alting-media__image\" alt=\"Alting inversiones - Hotel Ruiz de Alarc\u00f3n 5 Madrid\" \/>\t<\/div>\r\n<\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Sobre Mercer Hoteles<\/u><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Des del 2005, Mercer Hoteles ha transformat <strong>l&#8217;hospitalitat de luxe a Espanya<\/strong> amb una proposta \u00fanica que combina ubicacions c\u00e8ntriques, edificis singulars restaurats per arquitectes de prestigi i un servei que cuida fins al m\u00ednim detall. Cada hotel posa en valor elements arquitect\u00f2nics originals, creant espais on la hist\u00f2ria i la modernitat conviuen en harmonia. Amb un disseny interior sofisticat i atemporal, enriquit amb art exclusiu d&#8217;Agust\u00ed Puig, els hotels Mercer ofereixen una experi\u00e8ncia personalitzada i aut\u00e8ntica a cada destinaci\u00f3. La gastronomia dels seus hotels aposta per productes locals amb esmorzars a la carta, bars, restaurants, cocteries i terrasses oberts al p\u00fablic de la ciutat i als seus visitants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El portfolis de Mercer Hoteles inclou joies com <strong>Mercer Hotel Barcelona 5*GL Monumento<\/strong> (2012) i <strong>Mercer Hotel Sevilla 5*GL<\/strong> (2016) situat a la Casa Palacio Castelar, a m\u00e9s a m\u00e9s dels hotels <strong>EME Catedral Mercer 5*<\/strong> (2018) i <strong>Mercer Plaza Sevilla 5*GL<\/strong> (2024) juntament amb els nous <strong>Mercer Residences Sevilla<\/strong> (2024) a la Casa Palacio de los Marqueses de Nervi\u00f3ni <strong>Mercer Residences Barcelona<\/strong> (2025) al Palau Mox\u00f3. L\u2019expansi\u00f3 continua amb <strong>Mercer Hotel Madrid 5*GL <\/strong>l\u2019any 2025, aix\u00ed com a C\u00f3rdoba i Alella el 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>Sobre Alting Grup Immobiliari<\/u><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alting Grupo Immobiliari \u00e9s una companyia focalitzada en <strong>la inversi\u00f3, creaci\u00f3 de valor i gesti\u00f3<\/strong> d&#8217;edificis a <strong>ubicacions Prime i CBD de Barcelona i Madrid<\/strong> amb la finalitat d&#8217;incorporar-los al seu portafolis de lloguer o b\u00e9 destinar-los a la venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb 48 anys d&#8217;experi\u00e8ncia, el <strong>model de negoci d&#8217;Alting es basa en l&#8217;excel\u00b7l\u00e8ncia i la creaci\u00f3 de producte prime de m\u00e0xima qualitat<\/strong>, tractant cada projecte com una pe\u00e7a \u00fanica amb l&#8217;objectiu de <strong>maximitzar-ne el valor<\/strong> en tots els seus aspectes a trav\u00e9s d&#8217;actuacions de <strong>reposicionament, transformaci\u00f3 i gesti\u00f3 dels actius<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tant la diversificaci\u00f3 del <a href=\"https:\/\/www.alting.com\/ca\/inversions-actius\/\">portafolios d&#8217;actius del Grup<\/a> per&nbsp;<em>asset class<\/em>&nbsp;(<strong>hotels, oficines i residencial<\/strong>) i \u00e0rea geogr\u00e0fica (<strong>Barcelona i Madrid<\/strong>), com les diferents unitats de negoci que composen el Grup<strong>, Inversions, Promocions i Consultoria Immobili\u00e0ria<\/strong>, confereixen estabilitat, seguretat i solv\u00e8ncia a&nbsp;<strong>llarg termini<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a m\u00e9s informaci\u00f3:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Departament de Comunicaci\u00f3 Alting<br><a href=\"mailto:comunicacion@alting.com\">comunicacion@alting.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena hotelera Mercer Hoteles prepara l\u2019obertura del seu nou hotel de gran luxe per la tardor del 2025, situat [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[300,298],"tags":[370,380,378,369],"class_list":["post-9680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-corporatives-ca","category-ruiz-de-alarcon-5-ca","tag-arquitectura-ca","tag-edificis-ca","tag-hotels-ca","tag-tendencies-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alting tranformar\u00e0 Ruiz de Alarc\u00f3n 5 en un hotel de 5*GL<\/title>\n<meta name=\"description\" content=\"Alting i Mercer Hoteles uneixn forces per la transformaci\u00f3 d&#039;un edifici emblem\u00e0tic a Madrid, Ruiz de 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