{"id":6898,"date":"2024-07-15T08:44:39","date_gmt":"2024-07-15T06:44:39","guid":{"rendered":"https:\/\/www.alting.com\/primor-s-installa-al-passeig-de-gracia-en-un-local-propietat-del-grup-alting\/"},"modified":"2024-08-26T23:14:39","modified_gmt":"2024-08-26T21:14:39","slug":"primor-s-installa-al-passeig-de-gracia-en-un-local-propietat-del-grup-alting","status":"publish","type":"post","link":"https:\/\/www.alting.com\/ca\/primor-s-installa-al-passeig-de-gracia-en-un-local-propietat-del-grup-alting\/","title":{"rendered":"Primor s\u2019instal\u00b7la al Passeig de Gr\u00e0cia en un local propietat del Grup Alting"},"content":{"rendered":"<p><h3 style=\"text-align: center;\">ALTING LLOGA A LA CADENA DE PERFUMERIA PRIMOR UN DELS SEUS EXCLUSIUS LOCALS DEL PASSEIG DE GR\u00c0CIA 29-31. L\u2019OPERACI\u00d3 HA ESTAT INTERMEDIADA PER LA CONSULTORA ARETAIL.<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Barcelona, 15 de juliol del 2024<\/strong>.- El <strong>Grup Alting<\/strong> ha llogat a la companyia de perfumeria i cosm\u00e8tica <strong><a href=\"https:\/\/www.primor.eu\/es_es\/quienes-somos\">Primor<\/a> <\/strong>un dels locals situats al seu <a href=\"https:\/\/www.alting.com\/ca\/inversions\/retail\/locals-comercials-al-passeig-de-gracia-29-31\/\"><strong>edifici del Passeig de Gr\u00e0cia, 29-31<\/strong><\/a> per als pr\u00f2xims 15 anys. L&#8217;operaci\u00f3 ha estat intermediada per <a href=\"https:\/\/www.aretail.es\/\"><strong>aRetail<\/strong><\/a>, consultora especialitzada en la venda i lloguer de locals comercials en zones prime, contribuint al pla d&#8217;expansi\u00f3 estrat\u00e8gic de la marca.<\/p>\n<p>La cadena comen\u00e7ar\u00e0 les obres d\u2019adequaci\u00f3 del local per a la seva activitat pr\u00f2ximament i espera poder obrir la seva nova <em>flagship store<\/em> abans de finals d\u2019any.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1105838 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/08\/local-alting-passeig-de-gracia-29-31-alting-primor.jpg\" alt=\"Alting Activos - Local comercial Passeig de Gr\u00e0cia\" width=\"1024\" height=\"689\" \/><\/p>\n<p>El <strong>local comercial de 900m\u00b2<\/strong> distribu\u00eft en 2 plantes (planta baixa de 423m\u00b2 m\u00e9s planta soterrani de 477m\u00b2) est\u00e0 situat al cor del Passeig de Gr\u00e0cia, el <strong>carrer comercial m\u00e9s exclusiu de Barcelona<\/strong> i un dels m\u00e9s demandats d\u2019Espanya.<\/p>\n<p>Primor, empresa especialitzada en la distribuci\u00f3 de productes de cosm\u00e8tica i perfumeria amb seu a M\u00e0laga, compta actualment amb m\u00e9s 250 punts de venda arreu de tot el m\u00f3n, primant sempre les millors localitzacions tant a ciutats espanyoles, com en la seva expansi\u00f3 internacional amb botigues a Andorra, Portugal i It\u00e0lia.<\/p>\n<p>Actualment, disposen de 13 botigues a Barcelona, entre les que destaquen la <em>flagship<\/em> de Porta de l\u2019\u00c0ngel. Amb aquesta nova apertura, la companyia incrementar\u00e0 la seva pres\u00e8ncia i notorietat a Barcelona, amb una nova botiga a <em>Location top &#8211; carrer prime<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1105841 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/08\/local-passeig-de-gracia-29-31-alting-primor.jpg\" alt=\"Alting Activos - Local comercial Passeig de Gr\u00e0cia\" width=\"1024\" height=\"689\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>L&#8217;edifici de PG 29-31, una ubicaci\u00f3 \u00fanica<\/h3>\n<p>L&#8217;edifici, <strong><a href=\"https:\/\/www.alting.com\/ca\/inversions\/\">propietat del Grup Alting<\/a><\/strong>, est\u00e0 ubicat al <strong>cor del Passeig de Gr\u00e0cia, al Quadrat d\u2019Or<\/strong>. La seva fa\u00e7ana consta al cat\u00e0leg d\u2019Edificis Protegits de l\u2019Ajuntament de Barcelona i est\u00e0 <strong>considerat com a una pe\u00e7a \u00fanica<\/strong>.<\/p>\n<p>Despr\u00e9s de la seva adquisici\u00f3 l\u2019any 1998 va ser restaurat i remodelat per Alting l\u2019any 2000, projecte que va ser finalista del Prix Excellence. El 2022 l\u2019\u00e0rea de Project Management d\u2019Alting va realitzar un projecte de reposicionament de l\u2019actiu, incorporant les \u00faltimes tecnologies i disseny, convertint-lo en un <strong>hotel de 5 estrelles Boutique &amp; Lifestyle Flagship<\/strong> operat pel grup nord-americ\u00e0 <strong>Sonder.<\/strong><\/p>\n<p>L\u2019edifici compta amb 2 locals comercials situats a la planta baixa, un llogat a la cadena de moda <strong>Mango<\/strong> i el mencionat local llogat a Primor, anteriorment llogat a la companyia esportiva nord-americana Nike.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1105835 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/08\/03-local-passeig-de-gracia-29-31-alting-primor-scaled.jpg\" alt=\"Alting Activos - Local comercial Passeig de Gr\u00e0cia\" width=\"1024\" height=\"683\" \/><\/p>\n<h3><\/h3>\n<h3>Sobr Grup Alting<\/h3>\n<p>Alting Grup Immobiliari \u00e9s una companyia focalitzada en la compra, creaci\u00f3 de valor i gesti\u00f3 d\u2019edificis a ubicacions Prime i CBD de Barcelona i Madrid amb la finalitat d\u2019incorporar-los al seu portafolis de lloguer o eventualment destinar-los a la venda.<\/p>\n<p>Amb m\u00e9s de 47 anys d\u2019experi\u00e8ncia, el model de negocio d\u2019Alting es basa en l\u2019excel\u00b7l\u00e8ncia i en la creaci\u00f3 de producte prime de m\u00e0xima qualitat, tractant cada projecte com una pe\u00e7a \u00fanica amb l\u2019objectiu de maximitzar el seu valor en tots els seus aspectes a trav\u00e9s d\u2019actuacions de reposicionament, transformaci\u00f3 i gesti\u00f3 dels actius.<\/p>\n<p>Tant la diversificaci\u00f3 del portafolis d\u2019actius del Grup per asset class (oficines, hotels i residencial) com les diferents unitats de negoci que composen el Grup (Inversions, Promocions i Ag\u00e8ncia immobili\u00e0ria) confereixen estabilitat, seguretat i solv\u00e8ncia a llarg termini.<\/p>\n<p>Continuem monitoritzant les tend\u00e8ncies i adaptant les nostres estrat\u00e8gies per maximitzar el valor de les nostres inversions, assegurant que les nostres propietats compleixin els m\u00e9s alts est\u00e0ndards de qualitat i sostenibilitat per tal de satisfer les necessitats dels nostres clients i del mercat en cada moment.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Sobre aRetail<\/strong><\/h3>\n<p>aRetail, consultora especialitzada en la venda i el lloguer de locals comercials pertanyent al Grup aFinance, va ser creada fa divuit anys amb l&#8217;objectiu de col\u00b7laborar amb operadors en expansi\u00f3, inversors, gestors de patrimonis, fons d&#8217;inversi\u00f3 i family offices d&#8217;\u00e0mbit nacional i internacional, per accedir a les zones m\u00e9s demandades de les principals ciutats espanyoles i europees.<\/p>\n<p>aRetail forma part del Grup aFinance, companyia del sector immobiliari amb sis \u00e0rees de negoci diferenciades: aRetail, aProperties, aTemporal, aFinance, aCapital i Yachts. Actualment, aRetail compta amb oficines a Barcelona, Madrid i Lisboa, amb una plantilla integrada per m\u00e9s de 40 professionals.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Sobre Primor<\/strong><\/h3>\n<p>Fundada l\u2019any 1953, Perfumeries Primor t\u00e9 molt clara la seva missi\u00f3: la bellesa hauria d&#8217;estar a l&#8217;abast de tothom. Per ser fidels a aquesta missi\u00f3, es treballa di\u00e0riament per oferir els millors productes i les millors marques del mercat als millors preus, tenint molt present a m\u00e9s a m\u00e9s l&#8217;experi\u00e8ncia de producte i les millors recomanacions aportades pels professionals dels seus punts de venda. Al llarg d&#8217;aquests \u00faltims anys, s&#8217;ha posat molt inter\u00e8s, esfor\u00e7 i recursos a treballar en base a una omnicanalitat eficient i amb una comunicaci\u00f3 360 i una avan\u00e7ada plataforma de venda i estrat\u00e8gia en l\u00ednia que anteposa el client i la seva experi\u00e8ncia per sobre de tota la resta. A tot aix\u00f2, se li suma la recerca continuada dels millors productes en tots els rangs de preu, per incorporar les millors novetats al cat\u00e0leg de Perfumeries Primor, comptant actualment amb m\u00e9s de 40.000 refer\u00e8ncies. Perfumeries Primor t\u00e9 el ferm objectiu de mantenir el lideratge de la cadena a la Pen\u00ednsula Ib\u00e8rica, aix\u00ed com la seva expansi\u00f3 a nivell internacional. Actualment, Perfumeries Primor compta internacionalment amb m\u00e9s de 220 punts de venda i continua afrontant amb passi\u00f3 la seva expansi\u00f3 internacional.<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00e9s informaci\u00f3 a <a href=\"mailto:comunicaci\u00f3n@alting.com\">comunicaci\u00f3n@alting.com<\/a>.<\/p>\n<p>M\u00e9s informaci\u00f3 a <a href=\"http:\/\/www.aretail.es\">www.aretail.es<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALTING LLOGA A LA CADENA DE PERFUMERIA PRIMOR UN DELS SEUS EXCLUSIUS LOCALS DEL PASSEIG DE GR\u00c0CIA 29-31. L\u2019OPERACI\u00d3 HA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[300,311],"tags":[380,374],"class_list":["post-6898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-corporatives-ca","category-passeig-de-gracia-29-31-ca","tag-edificis-ca","tag-retail-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primor s&#039;instal\u00b7la al Pg de Gr\u00e0cia en un local propietat d&#039;Alting<\/title>\n<meta name=\"description\" content=\"Grup Alting ha llogat a la companyia de perfumeria i cosm\u00e8tica Primor un dels locals del seu edifici del Pg de Gr\u00e0cia, 29-31\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, 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