{"id":2678,"date":"2018-04-03T10:00:10","date_gmt":"2018-04-03T08:00:10","guid":{"rendered":"https:\/\/www.alting.com\/el-patrimonialista-al-mercat-oficines\/"},"modified":"2026-01-26T10:18:53","modified_gmt":"2026-01-26T09:18:53","slug":"el-patrimonialista-al-mercat-oficines","status":"publish","type":"post","link":"https:\/\/www.alting.com\/ca\/el-patrimonialista-al-mercat-oficines\/","title":{"rendered":"El paper del patrimonialista al mercat d\u2019oficines"},"content":{"rendered":"<h3>Promoure oficines. Noves necessitats i tend\u00e8ncies<\/h3>\n<p>Barcelona, 3 d&#8217;abril del 2018.- Els <strong>promotors i els propietaris d&#8217;edificis d&#8217;oficines<\/strong> han hagut d&#8217;adaptar al llarg dels anys per atendre les necessitats que han requerit les empreses en cada moment. Les companyies han anat evolucionant de la mateixa manera que la societat i les seves prioritats s&#8217;han vist modificades segons les tend\u00e8ncies del moment.<\/p>\n<h3>Qu\u00e8 requereixen les empreses a l\u2019actualitat?<\/h3>\n<p><strong>1. ESPAIS FLEXIBLES<\/strong><\/p>\n<p>Actualment prevalen els <strong>espais confortables, sostenibles, saludables<\/strong>, sense llocs de treball assignats. \u00c0rees de treball obertes i flexibles, amb <strong>abundant llum natural<\/strong> i millor aprofitament dels vest\u00edbuls.<\/p>\n<p>\u00c9s fonamental que els propietaris atenguin la nova concepci\u00f3 dels llocs de treball i a una demanda cada vegada m\u00e9s exigent, transformant els espais d&#8217;acord al tipus de client (nacional vs internacional) i adaptant-se a nous mercats com el d&#8217;espais col\u00b7laboratius <em>(coworking).<\/em><\/p>\n<p><strong>2. SOSTENIBILITAT<\/strong><\/p>\n<p>La sostenibilitat permet al propietari la <strong>reducci\u00f3 de costos mediambientals<\/strong> per\u00f2 tamb\u00e9 de costos econ\u00f2mics, pel <strong>major aprofitament dels recursos<\/strong> de llum, energia i aigua, per exemple.<\/p>\n<p>Els <strong>edificis sostenibles i intel\u00b7ligents<\/strong> permeten al propietari arrendar m\u00e9s r\u00e0pidament les oficines i amb majors rendes i garanties. Per la seva banda, l&#8217;inquil\u00ed millora l&#8217;<strong>experi\u00e8ncia del treballador.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">CERTIFICATS DE SOSTENIBILITAT<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6485 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/07\/CertificadosSostenibilidad.jpg\" alt=\"Certificados-Sostenibilidad\" width=\"1024\" height=\"176\" \/><\/p>\n<p>Actualment existeixen <span style=\"text-decoration: underline;\">3 tipos de certificacions<\/span> que medeixen la sostenibilitat dels edificis:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.alting.com\/es\/noticia\/Has o%C3%ADdo hablar de la Certificaci%C3%B3n LEED\/230\/\">LEED<\/a>:<\/strong> Sostenibilitat i medi ambient<\/li>\n<li><a href=\"http:\/\/www.breeam.es\/\"><strong>BREEAM<\/strong><\/a>: Sostenibilitat i medi ambient<br \/>\n(Ambdues dependen \u00fanicament del propietari\/promotor)<\/li>\n<li><a href=\"https:\/\/www.wellcertified.com\/\"><strong>WELL<\/strong><\/a>: Benestar de seus ocupants<br \/>\nEn aquest cas, el promotor ha d&#8217;entregar l&#8217;edifici amb uns est\u00e0ndards m\u00ednims, per\u00e8 \u00e9s l&#8217;inquil\u00ed el responsable que l&#8217;espai compleixi els requisits de benestar dels seus treballadors.<\/li>\n<\/ul>\n<p><strong>3. CANVIS SOCIALS<\/strong><\/p>\n<p>Finalment cal tenir en compte els canvis que ha patit la societat en els \u00faltims anys i adaptar-se als <strong>nous perfils de treballadors<\/strong> que s&#8217;incorporen al mercat laboral, els <em>millenials.<\/em> <strong>Teletreball, horaris flexibles o altres remuneracions<\/strong> com gimn\u00e0s, zona l\u00fadica,&#8230; s\u00f3n alguns dels requisits que m\u00e9s demanden aquesta generaci\u00f3.<\/p>\n<p>El <strong>desenvolupament de la connectivitat<\/strong> \u00e9s un altre dels factors que ha canviat la societat actual. Les connexions d&#8217;Internet s\u00f3n cada vegada m\u00e9s r\u00e0pides i eficaces, el que ajuda en aquesta flexibilitzaci\u00f3 dels espais de treball.<\/p>\n<p>A m\u00e9s, per <strong>atreure i retenir el talent i fomentar la cultura de la innovaci\u00f3<\/strong>, les empreses estan comen\u00e7ant a abandonar les zones descentralitzades per tornar al centre de les ciutats (CBD). Els nous perfils inclouen entre els seus requeriments a l&#8217;hora d&#8217;aplicar o acceptar una feina el disposar de bones comunicacions, poder anar a la feina caminant o en bicicleta o gaudir de tots els serveis culturals i d&#8217;oci que proporciona el centre de la ciutat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6488 size-full\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/07\/Open-Spaces.jpg\" alt=\"Open-Spaces-Oficinas\" width=\"960\" height=\"500\" \/><\/p>\n<h3>I com seran els espais del futur?<\/h3>\n<p>Per poder-nos imaginar com seran les <strong>oficines del futur<\/strong> cal posar-se en la pell de del perfil dels nous treballadors.<\/p>\n<p>Amb la mirada posada en <strong>espais comunitaris, creatius i de coworking<\/strong> ens adaptarem a un futur on la <strong>tecnologia<\/strong> marcar\u00e0 el com i on treballarem:<\/p>\n<ul>\n<li>Creixement exponencial de la <strong>connectivitat<\/strong> amb la implementaci\u00f3 del 5G.<\/li>\n<li>La import\u00e0ncia del <strong>data<\/strong>.<br \/>\nCapacitat de recopilar, analitzar i emmagatzemar grans volums d\u2019informaci\u00f3, que permetran estalvi d\u2019espai i gesti\u00f3 de les dades des de qualsevol dispositiu connectat a la xarxa o al n\u00favol.<\/li>\n<li>\u00das d\u2019<strong>smartphones<\/strong> de m\u00e9s del 75% de la poblaci\u00f3 adulta.<br \/>\nEl m\u00f2bil com a eina de treball. Un potent ordenador de mida redu\u00efda que permet connectar-se i treballar des de qualsevol lloc.<\/li>\n<li><strong>Internet de les Coses<\/strong> (Internet of Things \u2013 IoT).<br \/>\nConnectivitat entre tots els dispositius de l\u2019oficina, per gestionar la productivitat, la sostenibilitat i l\u2019experi\u00e8ncia del treballador.<\/li>\n<li><strong>Intel\u00b7lig\u00e8ncia artificial<\/strong>.<br \/>\nAutomatitzaci\u00f3 de les tasques m\u00e9s senzilles per poder emfatitzar m\u00e9s el desenvolupament de les feines creatives i d\u2019innovaci\u00f3, que generaran major productivitat i valor afegit a les companyies.<\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6493 size-full\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/07\/Tecnologia.jpg\" alt=\"Tecnologia\" width=\"960\" height=\"500\" \/><\/h3>\n<h3>El paper del propietari davant un nou paradigma<\/h3>\n<p>Arribats a aquest punt, quin \u00e9s el paper del propietari en aquest nou paradigma?<\/p>\n<p>Des d\u2019Alting, treballem amb una visi\u00f3 com a grup patrimonialista, amb l&#8217;<strong>objectiu com a inversors i propietaris<\/strong>, de <strong>revaloritzar i maximitzar el valor dels seus actius<\/strong> i aconseguir una <strong>taxa d&#8217;ocupaci\u00f3<\/strong> el m\u00e9s alta possible, maximitzant les rendes i les garanties.<\/p>\n<p>Els propietaris d&#8217;edificis en el centre de les ciutats han d&#8217;<strong>adaptar-se constantment a la demanda<\/strong>, modificant i adaptat les seves instal\u00b7lacions a l&#8217;evoluci\u00f3 dels <strong>models de negoci<\/strong> i formes de treballar.<\/p>\n<p>Actualment aix\u00f2 s&#8217;aconsegueix mitjan\u00e7ant el disseny d&#8217;espais flexibles, optimitzant els llocs de treball i procurant el benestar dels empleats i la reducci\u00f3 de costos. Per exemple, cal preveure zones per a l&#8217;aparcament de bicicletes, vestuaris per als usuaris de l&#8217;edifici o la utilitzaci\u00f3 de les cobertes com a espais l\u00fadics, elements que augmentaran l&#8217;experi\u00e8ncia del treballador i faran aquests <strong>edificis m\u00e9s competitius<\/strong>.<\/p>\n<p>Cal tenir en compte que quan aquesta transformaci\u00f3 i adaptaci\u00f3 dels actius s&#8217;executa amb el suport d&#8217;un <strong>equip t\u00e8cnic <em>&#8220;in house&#8221;<\/em><\/strong>, hi ha un millor aprofitament dels recursos i un Capex (Capital Expenditure &#8211; Inversions en b\u00e9ns de capitals) superior.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6496 size-large\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2024\/07\/D371RA5.jpg\" alt=\"D371-RA5-Edificios-Oficinas-Sostenibles\" width=\"1024\" height=\"419\" \/><\/p>\n<h3>Alting, vocaci\u00f3 patrimonialista sostenible en el temps<\/h3>\n<p>A <strong>Alting,<\/strong> actualment disposem de 2 immobles de <a href=\"https:\/\/www.alting.com\/ca\/inversions\/\">la nostra selecta cartera d\u2019edificis<\/a> en proc\u00e9s de transformaci\u00f3. Es tracta de 2 actius patrimonialitzats a Zona Prime, un a Barcelona y i l\u2019altre a Madrid que han quedat desocupats recentment:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.google.es\/maps\/place\/Avinguda Diagonal, 371, 08037 Barcelona\/@41.39679,2.1592813,17z\/data=!4m5!3m4!1s0x12a4a2946f06a56b:0x26cf120d6707c127!8m2!3d41.39679!4d2.16147\"><strong>Diagonal, 371 (Barcelona):<\/strong><\/a><br \/>\nUbicat en el c\u00f3rner de l\u2019Avinguda Diagonal \/ Pau Claris \/ Rossell\u00f3, al costat del Passeig de Gr\u00e0cia, amb una superf\u00edcie total constru\u00efda de 3.082m\u00b2 (2.112m\u00b2 d\u2019\u00fas comercial i 970m\u00b2 de magatzem i p\u00e0rquing).<br \/>\nConstru\u00eft al 1992 per l\u2019estudi d\u2019Arquitectura FARGAS ASSOCIATS per allotjar la seu de Natwest Bank, tamb\u00e9 va ser la seu de Landscape, filial Inmobiliaria del Banc de Sabadell.<\/li>\n<li><a href=\"https:\/\/www.google.es\/maps\/place\/Calle Ruiz de Alarc%C3%B3n, 5, 28014 Madrid\/@40.417113,-3.6935782,17z\/data=!4m5!3m4!1s0xd42289c9538108f:0x7547171b0050bfe2!8m2!3d40.417113!4d-3.6913895\"><strong>Ruiz de Alarc\u00f3n, 5 (Madrid):<\/strong><\/a><br \/>\nSituat en l\u2019exclusiu Barri de los Jer\u00f3nimos, al costat de la Borsa de Madrid, disposa d\u2019una superf\u00edcie total de 5.650,15m\u00b2, repartida en set plantes m\u00e9s soterrani.<br \/>\nEdifici constru\u00eft al 1920 i rehabilitat als anys 40. Ha allotjat les oficines de la \u201cCompa\u00f1\u00eda Azucarera de Espa\u00f1a S.A.\u201d, de \u201cEBRO \u2013 PULEVA\u201d i el Ministeri d\u2019Exteriors.<\/li>\n<\/ul>\n<p>Conscients del baix percentatge d\u2019<strong>edificis corporatius d\u2019oficines lliures en zones prime<\/strong> i amb l\u2019objectiu de maximitzar la rendibilitat d\u2019aquests actius, l\u2019<strong>\u00e0rea de Promocions d\u2019Alting<\/strong> es troba immers en un pla de rehabilitaci\u00f3 integral de ambd\u00f3s edificis per adaptar-los a la demanda actual existent:<\/p>\n<ul>\n<li>Incorporaci\u00f3 de <strong>noves tecnologies i elements sostenibles<\/strong> amb el medi ambient i confortables, que permetran aconseguir els certificats anteriorment mencionats.<\/li>\n<li>Espais flexibles, sostres alts i terres t\u00e8cnics, per a l\u2019<strong>optimitzaci\u00f3 dels llocs de treball<\/strong>.<\/li>\n<li>Terrasses transitables en ambdues cobertes convertides en <strong>zones l\u00fadiques<\/strong>.<\/li>\n<\/ul>\n<p>Per<strong> Alting<\/strong> \u00e9s primordial tenir els nostres <strong>actius actualitzats<\/strong> i som conscients que un major Capex \u00e9s necessari. D\u2019aquesta manera, aquesta adaptaci\u00f3 ens permetr\u00e0 un retorn superior per l\u2019increment de renda que els arrendataris d\u2019aquests edificis estaran disposats a pagar i perqu\u00e9 ADAPTAR_SE implicar\u00e0 maximitzar el valor dels actius Core Plus Value Add.<\/p>\n<p>Per a m\u00e9s informaci\u00f3 contactar amb <a href=\"mailto:comunicacion@alting.com\">comunicacion@alting.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promoure oficines. Noves necessitats i tend\u00e8ncies Barcelona, 3 d&#8217;abril del 2018.- Els promotors i els propietaris d&#8217;edificis d&#8217;oficines han hagut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[301,299],"tags":[368,369],"class_list":["post-2678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-ca","category-sostenibilitat-ca","tag-oficines-ca","tag-tendencies-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alting | Actualidad<\/title>\n<meta name=\"description\" content=\"Promoure oficines. Noves necessitats i tend\u00e8ncies. El paper del propietari. 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