{"id":10032,"date":"2025-04-10T08:00:00","date_gmt":"2025-04-10T06:00:00","guid":{"rendered":"https:\/\/www.alting.com\/?p=10032"},"modified":"2025-06-10T10:43:53","modified_gmt":"2025-06-10T08:43:53","slug":"primor-inaugura-flagship-store-passeig-gracia-local-propietat-grup-alting","status":"publish","type":"post","link":"https:\/\/www.alting.com\/ca\/primor-inaugura-flagship-store-passeig-gracia-local-propietat-grup-alting\/","title":{"rendered":"Primor inaugura nova flagship store al Passeig de Gr\u00e0cia a un local propietat del Grup Alting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Barcelona, 10 d&#8217;abril del 2025<\/strong> &#8211; La firma l\u00edder en perfumer\u00eda <a href=\"https:\/\/www.primor.eu\/es_es\/quienes-somos\"><strong>Primor<\/strong><\/a> ha inaugurat la seva nova flagship store al <a href=\"https:\/\/maps.app.goo.gl\/DEhSebPDBWFR2qmQ9\">n\u00famero 29-31 del <strong>Passeig de Gr\u00e0cia<\/strong><\/a>, en un local comercial de gran valor estrat\u00e8gic propietat del <strong>Grup Alting<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En una operaci\u00f3, intercedida per <a href=\"https:\/\/www.aretail.es\/\"><strong>aRetail<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aquesta obertura<strong>, Primor refor\u00e7a la seva pres\u00e8ncia a Barcelona<\/strong> i aposta per una de les <strong>ubicacions m\u00e9s estrat\u00e8giques i amb major aflu\u00e8ncia tur\u00edstica i comercial<\/strong>, en plena milla d\u2019or, una de les zones comercials m\u00e9s transitades i reconegudes a nivell <strong>nacional i internacional<\/strong> de la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des d\u2019<strong>Alting Grup Immobiliari<\/strong>, celebrem la confian\u00e7a que firmes l\u00edders del sector retail com Primor depositen en els nostres actius per a desenvolupar els seus plans d\u2019expansi\u00f3. Aquesta nova implantaci\u00f3 refor\u00e7a l\u2019atractiu del Passeig de Gr\u00e0cia com a eix comercial de refer\u00e8ncia i reafirma la <strong>capacitat d\u2019Alting per a generar valor en actius immobiliaris prime<\/strong>.<\/p>\n\n\n<div\r\nclass=\"alting-media alting-media--has-full-width wp-block-alting-media\">\r\n\r\n\t<div class=\"alting-media__media\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"492\" src=\"https:\/\/www.alting.com\/wp-content\/uploads\/2025\/04\/Alting-local-retail-passeig-de-gracia-29-primor.jpg\" class=\"alting-media__image\" alt=\"Alting local comercial retail Primor en Passeig de Gr\u00e0cia 29-31\" \/>\t<\/div>\r\n<\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">El local, ubicat en un edifici d&#8217;estil neocl\u00e0ssic de principis del segle XX, compta amb una superf\u00edcie total de 900m\u00b2, forma part del <a href=\"https:\/\/www.alting.com\/ca\/inversions-actius\/\">portafolis patrimonial d&#8217;Alting<\/a> i ha estat completament adequat per allotjar Primor. L&#8217;edifici tamb\u00e9 acull un hotel de 5 estrelles operat per la cadena internacional Sonder-Marriott i a l&#8217;altre local comercial Mango, consolidant-se com un actiu de gran valor i atractiu per a marques l\u00edders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Carolina Marcos, subdirectora d&#8217;Alting, destaca &#8220;Estem molt satisfets de continuar impulsant operacions que contribueixen al dinamisme comercial del centre de Barcelona i que, alhora, posen en valor el nostre portafolis d&#8217;actius. El Passeig de Gr\u00e0cia continua consolidant-se com a destinaci\u00f3 clau per a marques nacionals i internacionals&#8221;.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta nova implantaci\u00f3 es suma a altres operacions recents dutes a terme pel grup a ubicacions estrat\u00e8giques de Barcelona i Madrid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre Grup Alting<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alting Grup Immobiliari<\/strong>, companyia patrimonialista especialitzada en la inversi\u00f3, promoci\u00f3 i gesti\u00f3 d&#8217;actius immobiliaris prime a Barcelona i Madrid. Amb m\u00e9s de 45 anys de traject\u00f2ria, Alting gestiona un portafolis d&#8217;actius diversificat, format per hotels, edificis d&#8217;oficines, residencials i locals comercials a ubicacions estrat\u00e8giques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre Primor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primor,<\/strong> empresa especialitzada en la distribuci\u00f3 de productes de cosm\u00e8tica i perfumeria amb seu a M\u00e0laga, compta actualment amb m\u00e9s de 250 punts de venda arreu del m\u00f3n, primant sempre els millors empla\u00e7aments tant a ciutats espanyoles, com a la seva expansi\u00f3 internacional amb botigues a Andorra, Portugal i It\u00e0lia.<\/p>\n\n\n\n<br> <\/br>\n\n\n\n<p class=\"wp-block-paragraph\">Contacte de premsa:<br><strong>Departament de Comunicaci\u00f3 \u2013 Grup Alting<\/strong><br><a href=\"mailto:comunicacion@alting.com\">comunicacion@alting.com<\/a><br><a href=\"http:\/\/www.alting.com\">www.alting.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, 10 d&#8217;abril del 2025 &#8211; La firma l\u00edder en perfumer\u00eda Primor ha inaugurat la seva nova flagship store al [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[300,311],"tags":[374],"class_list":["post-10032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-corporatives-ca","category-passeig-de-gracia-29-31-ca","tag-retail-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primor inaugura flagship store al Passeig de Gr\u00e0cia en un local del Grup Alting<\/title>\n<meta name=\"description\" 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